![]() ![]() IBeacons: To facilitate its ‘connectivity’, WeChat works hard on introducing the latest technologies such as iBeacons into its eco-system, giving industry experts broad scope for creating new opportunities for engagement, product promotion and brand recognition. The key reason for this is WeChat has integrated them so seamlessly into the connecting piece of their offering. QR codes in Asia, especially in China, are very popular, and are an effective way for driving the promotion of a brand’s WeChat account be it on their brand website, through online-to-offline in-store to cross-social channel promotion. ![]() QR Codes: WeChat allows users and brands to set up their own personal QR codes so that they can connect with each other without the need to save them as a contact first – another way that makes it incredibly easy to facilitate interaction and communication within the app. These stickers have something of a cult following, with hundreds of websites dedicated to them. Stickers: The ability to send friends and family animated GIFs as ‘stickers’ has long been a favorite function among WeChat users, who can either use the app’s extensive library or create their own custom versions. Retail Platforms: Verified, official WeChat brand accounts can set up shop within the app – this means big players such as Nike can sell to customers without directing them outside the app, provided they have signed up to the payments API. WeChat Wallet will especially open up interest for the application in markets where credit cards are not widely used, connecting users with retail offerings more seamlessly. The ability to make these types of micro-payments is a very smart strategy for WeChat domestically as well as internationally. This move has made it easier for subscribers of WeChat to feel confident in transacting so that they can now confidently pay gas and other utility bills, buy items and services and even book taxis without leaving the app. WeChat Wallet: WeChat’s payment system partnered with PICC, one of the largest insurance companies based in China, to insure users against fraud and theft. It’s a smart concept which saves time, effort and prevents developers from reinventing the wheel each time they come up with a new idea. (Here is an infographic outlines the possible retail experience in WeChat.) WeChat wants to connect to everything – similar to a USB stick which you plug in to your computer that seamlessly acts as part of the machine no matter whether you’re on a CRM platform or a ticketing system, it wants to plug into the user’s life, whenever and wherever possible. To understand the WeChat universe, it is important to take a look at its underlying product philosophy. Its innovative transformation into becoming one of China’s leading communications platforms makes it a must have asset for any China digital strategy, not to mention, as a consideration for other regional markets as the platform expands globally. With 600 million monthly active users, no-one can be in any doubt that Tencent’s WeChat is a big deal in China. There is a reason why Tencent’s WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. The Rise and Rise of WeChat September 7, 2020 ![]()
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